Winning and retaining profitable key accounts has become more challenging than ever because of:
COMPLEXITY of sales processes and customer decision making committees.
SENIOR DECISION MAKERS can hardly be reached with (automated) content marketing and sales approaches.
PRICE FOCUS of buyers; by lack of a clear insight into the actual business value resulting from a specific product or service.
ValueSparks supports companies in navigating the challenges of the complex sale and spark tangible growth results through ACCOUNT BASED MARKETING:
WIN NEW CUSTOMERS
with the most relevant value proposition. Based upon a sharp insight into the customer organization, relevant departments and stakeholders.
REACH SENIOR DECISION MAKERS
with the most relevant message and a well coordinated delivery by marketing and sales.
of existing key accounts by creating more opportunities for cross-selling and co-creation.